Connect With Us: Facebook Twitter Instagram

Something in the Water Virginia Beach

Last Updated: Saturday, February 29, 2020 by Virginia Beach
Share this Article...

It was the fall of 2018 and hip-hop star and pop icon Pharrell Williams had a vision for Virginia Beach's College Beach Weekend. In the past this weekend has had a bad reputation. Something needed to change. That change came with Pharrell's vision called Something in the Water. As over 35,000 people flocked to the Oceanfront stage at Fifth Street on Friday, Saturday and Sunday, SITW quickly became the largest music event Hampton Roads has EVER seen. It was a MAJOR success and is already on track for next year. Same place, same time.

Something in the Water


This big vision, turned reality, started with a concept that comes from Pharrell's roots here in Virginia Beach. Williams said the name reflects what the world knows about Virginia: "there's something special in the Hampton Roads water," creating some of the most impactful artists, scientists, athletes, and entrepreneurs. And he was bold enough to hold the three-day event during College Beach Weekend. He wanted to prove that Virginia Beach could make something good out of this weekend. The goal was to give all the visitors a lot of stuff to do. Activities ranged from art, music, educational seminars and feature programs. In addition, Sunday morning offers a  Pop-Up Church held on the beach. A time to rejoice and be thankful. William's  multi-venue experience thus became the East Coast version of SXSW. I think I agree.

Pharrell Williams and Snoop Dogg take the stage!

Thousands of people are set to flock to Virginia Beach next year for The Something in the Water Festival.  It offers so much more than great music. It is a game-changer. It will be the catalyst to elevating Virginia Beach to international prominence as a cultural hub of music, art and technology. Come see what all the buzz is about at this year's event.



View recent articles about our region and things to know

Here is a convenient list of your favorite Virginia Beach restaurants that are operating during the Coronavirus Pandemic. Just print this PDF to us… Read More

The historic Cavalier Hotel Reopens! The historic Cavalier Hotel reclaimed its well-deserved reputation as a luxury destination in Virginia Beach w… Read More

If you’re looking forward to visiting Virginia Beach, but you’re worried about what to do with your lovely furry friend, you don’… Read More

Image Credit: Business Insider Millennials are on the move and finding home in smaller cities right by the ocean. Recent data indicates that 16.4% … Read More


Pepe Percivati’s Seashore Cathedral In 2018 the Virginia Beach Office of Cultural… Read More

There’s nothing quite like going to a live show and hearing your favorite band or son… Read More

Fishing in Virginia Beach is an adrenaline rush when you land “the big one”… Read More

Virginia Beach boasts several “off-leash” dog parks where dogs can go to so… Read More

Healthy Activities in Virginia Beach is always a favorite subject for our locals and to… Read More

Whale watching in Virginia Beach is a must-do activity. For some, it’s a bucket l… Read More

Do NOT follow this link or you will be banned from the site!

Join the VABEACH.COM Monthly Newsletter

Find out what is going on in Virginia Beach! Get the latest updates on news, events, discounts/specials and many more things in Virginia Beach!