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Hillier Ignite Fitness Park

3600 Atlantic Ave Virginia Beach, VA 23451

Region: Oceanfront North (26-40), Virginia Beach


A fitness park located right on the beach!

Modeled after an existing fitness park in Santa Monica, CA the park features a wide variety of strength training apparatuses and body-weight-based exercise equipment.

Amenities Include:
High Bars (2)
Low Bar (2)
Parallel Bars
Fitness Climber/Ropes
Level Ring Climber
Slackline Posts
Swing-a-long Rings
Rope Climber
Low Parallel Bars
Balance Beam
Multipurpose Post

Luke Hillier, President and founder of Hillier Ignite and executive chairman of the board for ADS, Inc., first presented his proposal for the park to Virginia Beach City Council on Nov. 3, 2015. A site at 40th Street was originally selected, but the site location was changed to the location four blocks further south near the Edgewater Condominiums.

Luke liked the idea of having a fitness park on the beach so much, he decided to duplicate what he had seen in California and create it in Virginia Beach.

Get fit and test your strength and endurance... all without leaving the beach!

5 of 5 Stars
vabeach.com Reviews
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Sunday June 16th, 2019

Thank you from the bottom of our hearts for helping to make our beach day a memorable one! Your kindness and generosity made a huge difference in making the day easier and a heck of a lot more fun! 🙌 #OscarStrong ... See MoreSee Less

Thank you from the bottom of our hearts for helping to make our beach day a memorable one! Your kindness and generosity made a huge difference in making the day easier and a heck of a lot more fun! 🙌 #oscarstrong

Comment on Facebook

These wheels were awesome. They made our day on the beach so special and fun 🙌

Thursday December 27th, 2018

Hillier Ignite

What an AMAZING suprise to see Hillier Ignites Chritmas Story picked up on Good Morning America!! Please watch and share the video, our mission is to inspire others to PAY IT FOWARD!

We are so grateful to be able to help the service families we could this Holiday Season. We appreciate your sacrifices for our country!
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Comment on Facebook

Luke has always given back..In other countries as well.. Thanks Luke..

That is truly awesome, Luke!!

Asher looks like your dad..lol.

Its the teefies..

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Wednesday December 26th, 2018

Hillier Ignite

Luke Hillier Featured on todays Good Morning America! ... See MoreSee Less

Video image

Comment on Facebook

Luke Hillier that’s so awesome!!!!


How wonderful is that???!!! Thank you, Luke, for all that you do in support of our men and women serving our country.

Dios te Bendiga por tu Gran corazon Luk

Big time coverage, for a big time guy. I for one know you are well deserving.

Inspiring the world

Hey Luke Hillier...Great thing you did brother!!! You helped those people in so many ways!!

yes, so wonderful !!

Awesome..great job!!


Nice to see especially at the nex. Merry Christmas Mr. Hillier.

What a blessing! How thoughtful and caring !!

The gift of kindness that will last in the memories forever!

Wonderful in every way!

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Monday December 24th, 2018

I would like to say thank you so much for blessing my family this holiday season. I was one of the layaways at NEX Oceana you payed on the other day. I hope you have a Merry Christmas and a Happy New Year. You’re a wonderful man and I wish nothing but many blessings to come your way 🙏🏾🙌🏾 ... See MoreSee Less

Comment on Facebook

So glad it brought you some joy this Christmas Bianca!

2018 Hillier Ignite Christmas, giving back to those local families who sacrifice so much all year round... thank you Kim for telling our story as only you can! ... See MoreSee Less

Comment on Facebook

For those interested, let me tell you my story. I've been trying to find the right words to say this and I came to the conclusion that I will just have to say it however I can. I left on deployment back in January. At a point during deployment we came back home in June for a month just to leave again right before 4th of July. After leaving again i found out in our first port visit in Italy that my wife was pregnant. Needless to say me and my wife had given up on that idea several years earlier. We had tried and well no go. This baby was a complete surprise to both of us. In November me and the rest of my fellow Sailors were told we had got over paid. For those that are military or have been close to military folks, that means that the government will get there money back. They might be slow to pay the Sailor what he/she is owed, but they will take what's owed to them in a heart beat. Even if that means the Sailor is left with a $10 check. Luckily we didn't get over payed that much to see a $10 check. The amount was close to $800. With that said my family and others took a $800 hit in the month of November. That is enough to put even financially sound people in a struggle. Due to my wife's age and pregnancy she has had to cut hours out of her part-time job, meaning less income in the house hold. This year is the first year I have not been able to take advantage of black Friday specials. The kind of deals that help give the kids a good Christmas. Me and the wife had already mentally prepared for a tight Christmas celebration. The best we could do under the circumstances. A few weeks ago we put some needed items on layaway and a separate layaway for a crib and stroller. Friday I was able to go get the things my kids asked Santa for. Thankfully my kids did not ask for much this year. (Me and my wife don't talk about finances in front of our kids) It's like they knew we couldn't afford it this year. On the other hand they still believe in Santa Claus. I guess Santa got lucky this year! Yesterday morning me and the wife went to the Navy Exchage with a few things in mind. 1. Cancel the layaways we had. 2. Find a few more things for the kids. 3. Take advantage of the 14 day price guarantee. (I got a total of $22 back) When we left we forgot to cancel our layaways which included the layaway for the crib and stroller and we were still discussing what we would have for Christmas Eve dinner. Today, I got a phone call from the Navy Exchange. It went something like this: NEX: Can I speak with Mr. or Mrs. Santiago. Me: this is Mr Santiago. NEX: Do you have a layaway with us? Me: (Thinking to myself: did we miss the layaway payment) ah, yes. Nex: we have good news for you. Me: Ok? NEX: a Virginia Beach businessman came by and payed for your layaway. It was on the news yesterday. He's name is Luke Hillier. Me: you are shitting me! Sorry for the language. NEX: No sir, we're not kidding. I have seen this kind of nice gesture happen to others but not me. Then again I never found myself in the need for this kindness to be given to me. Until now. By the grace of God some random person by the name of Luke Hillier decided out of the kindness of his heart the he wanted to give joy to others. I just happened to be one of the recipients of his kind generosity and it happened at a time I was in need. I cannot describe the amount of stress you have taken off my chest. Thank you for your help! May God bless you and your family always! 🙏👼

Straight up Class Act Luke Hillier, especially with so much negative news these days its refreshing to see someone with your character step up and make such a difference. May God bless You and your precious Family and Merry Christmas!

Thank you Luke...

good stuff! 🙏🏻❤️

This is Awesome ! Thanks Luke Hillier and Hillier Ignite !


This story was just showed on our local news. So awesome Luke. Thank you for all you do. Merry Christmas.

AWESOMENESS!!!!! Thanks to you and Hillier Ignite!

Heart of Gold! Well maybe more like RED WHITE and BLUE 🇺🇸❤️🇺🇸💙 Merry Christmas Luke and Family!

Amazing gesture! Merry Christmas!

WOW What a great story and a great man!!!

Luke Hillier, keep doing what you are doing. What a great example for us all. Happy holidays!

This is the best news story I've seen in the last few years. Fantastic Luke Hillier!!

Awesome Luke Hillier! Love it. Such generosity and kindness. Merry Christmas!

Very cool gesture🎄🎄

So refreshing to see this. There's still some good in this world!! Thank you!!!

Amazing! A great example of giving back. Happy holidays!

So awesome Luke and Stephanie!

Awesome 👏 Merry Christmas. 🎁🎄

Luke Hillier thanks for such a kind gesture!! Your generosity is a great example for all of us! Happy Holidays!

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Saturday December 22nd, 2018

Hillier Ignite

Experience Christmas Cheer, Hillier Ignite style, tonight @ 11 on WTKR News 3 @ NEX NAS Oceana ... See MoreSee Less

Experience Christmas Cheer, Hillier Ignite style, tonight @ 11 on WTKR News 3  @ NEX NAS Oceana

Comment on Facebook

Thank you Luke! You have that Big Santa 🎅 heart ❤️ just like Dad. Merry Christmas & Happy Holidays to everyone!


This is wonderful. 💕

Luke, you may not have served in the military but you have proved to be a brother to all that have many times over. I am proud to call you a friend and brother. God bless

Amazing. You have a huge heart.

Now that’s a MERRY CHRISTMAS !

Debrianna Scott

Absolutely incredible. Makes me tear up. Merry Christmas!!


Thanks brother for representing what the Christmas season is truly about...the big guy, in the sky, is truly happy. Merry Christmas to you and your family.

Thank you for all you do Luke. Merry Christmas to you and your family!

Badass mf

A Christmas miracle for a lot of families. Wonderful gift , thanks for sharing Luke. God Bless

Go Luke Go! Merry Christmas!

BZ Luke

Love you son !❤️

Proud to be a part of a business he made!!!

Wow!! God Bless!

Great stuff Luke !! Heart of Gold !!

The power of giving !! Well done luke ..merry Christmas

Great Job Hillier Team !

Well done Luke Hillier good always wins!

The work you are doing is so inspiring! Merry Christmas!

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Saturday December 22nd, 2018

Hillier Ignite

“Only a life lived for others is a life worthwhile.”

-Albert Einstein
... See MoreSee Less

“Only a life lived for others is a life worthwhile.”  -Albert Einstein

Comment on Facebook

See there,there really is a Santa Claus 🎅,,,that Was awesome

Love is good life is good! Let's keep good in the news. Well done Luke Hillier!

What an awesome day! Our customers were very grateful. Very meaningful since my father served and my son is still serving. Thank you for making our day!

You touched many families tonight at our store! So thankful for people such as yourself that come into peoples lives unexpectedly at the right time! Merry Christmas!!! This is truly one our store and our customers will never forget!!! My husband serves my father served and so have many from my family and things like this mean the world to our service members and their families!

Great stuff Luke!!!! Amazing!!!

Amazing Luke Hillier

gosh I wish he could pay my layaway too. Hu hu hu

Your amazing!!!

Is that a deposit or a withdraw?

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Saturday December 22nd, 2018

Hillier Ignite

#hohoho ... See MoreSee Less

Saturday December 22nd, 2018

Hillier Ignite

What is Hillier Ignite up to this holiday season??? #staytuned ... See MoreSee Less

What is Hillier Ignite up to this holiday season??? #staytuned
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Used for the like, share, comment, and reaction icons
“Only a life lived for others is a life worthwhile.”  -Albert Einstein
What is Hillier Ignite up to this holiday season??? #staytuned
In the years following the Civil War, Memorial Day celebrations were scattered and, perhaps unsurprisingly, took root differently in the North and South.  It wasn’t until after World War II that the holiday gained a strong following and national identity, and it wasn’t officially named Memorial Day until 1967.  The final event that cemented the modern culture of Memorial Day in America was in 1968 when Congress passed the Uniform Holiday Act, designating Memorial Day as the last Monday in May rather than May 30, as it had previously been observed.  This ensured a three-day weekend and gave the day its current status as the unofficial beginning of summer, mixing serious reflection with more lighthearted fun, as a way to heal.
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3600 Atlantic Ave Virginia Beach, VA 23451
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