Billabong, the legendary surf brand rooted in coastal culture since 1973, is bringing its “Know the Feeling” experience to Virginia Beach next week.

Following the success of its Palm Springs activation, Billabong is making waves on the East Coast—transforming Virginia Beach into a celebration of surf, style, and community. The event will feature high-performance waves, curated brand moments, and the unmistakable energy of East Coast surf culture, drawing local riders, tastemakers, and creatives for a day of boardriding, music, and connection.