Connect With Us: Facebook Twitter Instagram

4 Things You Need to Launch a Seasonal Business in Virginia Beach

Last Updated: Thursday, June 30, 2022 by Virginia Beach
Share this Article…

Virginia Beach is a hotspot for tourists and vacationers, a vibrant city on the coast of Chesapeake Bay and the Atlantic Ocean. While nearly 500,000 people live in the area year-round, around 19 million people visit the city each year. With tourism such an essential part of the area’s economy, there’s certainly scope for seasonal businesses to do well. Still, you’ll want to do your research before your launch your brand.

To get started, take a look at these four things you’ll need to launch a seasonal business in Virginia Beach:

1. Market Insights

Before launching your business, it’s essential to determine when the tourist season starts and ends. This will give you an idea of how many months you’ll be trading for each year and when your business will be most active. Fortunately, you’ll find plenty of tourist information and data available online, so you can get a head-start on generating market insights that will help you to shape your new venture.

2. Business Plan

Running a seasonal business isn’t any easier than managing a company that operates year-round, so don’t make the mistake of assuming you won’t need a comprehensive business plan. On the contrary, in many ways, running a successful seasonal business can be trickier than generating a profit with a regular business, which makes your business plan even more critical.

By identifying your target audience, forecasting revenue, and conducting competitor analysis, you can hone your business strategy and optimize your future commercial performance.

3. Insurance

Taking out the correct type of insurance policies can protect your liability and ensure that your business doesn’t suffer if you face legal action. In addition, general liability insurance can be used if a member of the public is injured due to your business activities.

Virginia workers’ compensation will also enable employees to obtain financial compensation if they’re hurt in a workplace accident. Any business in Virginia that employs two or more employees must have workers’ comp insurance, so don’t overlook this critical requirement and get workers compensation in Virginia before you start trading.

4. Staff

Seasonal businesses can find it hard to attract and retain staff, usually because they only offer work for part of the year. Depending on your revenue, you may decide to pay staff during the off-season in order to retain them, but this isn’t a viable option for every seasonal company.

Treating your employees well, advertising job opportunities locally and online, providing a competitive wage, and being as flexible as possible. However, you should be able to build up a network of staff who can provide the reliable support you need.

Can You Make Money with a Seasonal Business?

You might not generate monthly revenue when you run a seasonal business, but this needn’t prevent you from making a profit. Providing you can reduce your expenditure and/or generate enough profit to cover your costs during the off-season, a seasonal business can be a great way to capitalize on the tourist trade and build a thriving company in the process.




View recent articles about our region and things to know

The historic Cavalier Hotel Reopens! The historic Cavalier Hotel reclaimed its well-deserved reputation as a luxury destination in Virginia Beach w… Read More

If you’re looking forward to visiting Virginia Beach, but you’re worried about what to do with your lovely furry friend, you don’… Read More

It’s been nearly one one and a half years since the COVID-19 pandemic hit the country. And most of the recommendations the CDC put in place last … Read More

Image Credit: Business Insider Millennials are on the move and finding home in smaller cities right by the ocean. Recent data indicates that 16.4% … Read More

Events in September 2022
Wed 13th – Mon 5th
Thu 11th – Mon 5th
Fri 2nd – Sun 4th
Fri 2nd – Sun 4th
Fri 2nd – Sun 4th
Fri 2nd
Sat 3rd
Sun 4th
Wed 7th
Wed 7th
Thu 8th
Fri 9th
Sat 10th – Sun 11th
Sat 10th
Sat 10th
Sun 11th
Thu 15th
Fri 16th
Sat 17th
Mon 19th
Tue 20th
Wed 21st
Fri 23rd
Fri 23rd
Sat 24th
Tue 27th
Wed 28th
Thu 29th
Fri 30th
Fri 30th


When we hit a certain age, our priorities shift. It happens a couple of times during li… Read More

Virginia Beach is one of the East Coast’s hidden gems. Located at the mouth of Chesap… Read More

Pepe Percivati’s Seashore Cathedral In 2018 the Virginia Beach Office of Cultural… Read More

There’s nothing quite like going to a live show and hearing your favorite band or son… Read More

Fishing in Virginia Beach is an adrenaline rush when you land “the big one”… Read More

Virginia Beach boasts several “off-leash” dog parks where dogs can go to so… Read More

Virginia Beach, VA

Join the VABEACH.COM Monthly Newsletter

Find out what is going on in Virginia Beach! Get the latest updates on news, events, discounts/specials and many more things in Virginia Beach!